Become the EV Charging Destination Drivers Choose

How to promote your chargers across digital channels, on-site signage, and customer communications.

Congratulations on becoming an EV charging destination.

Installing EV chargers is a major step toward attracting new EV drivers, improving customer convenience, and creating a more EV-friendly property. More than an amenity, EV charging is a powerful marketing and customer experience tool that helps differentiate your property and create more reasons for customers, guests, employees, and residents to choose your location.

Whether you operate a hotel, apartment community, retail center, workplace, restaurant, destination venue, or public facility, promoting your EV charging stations is just as important as installing them.

Many EV drivers consider charging availability when deciding where to shop, dine, stay, work, or visit. If they don’t know your chargers are available, they may choose another location.

The good news is that increasing awareness doesn’t require a major marketing effort. A few simple initiatives, such as updating your website, adding EV charging to online listings, installing signage, and communicating with customers, can help more drivers find, use, and return to your charging location.

Visibility Drives Utilization

Today’s EV drivers actively search for charging locations where to shop, dine, stay, work, or visit. Many rely on vehicle navigation systems, Google Maps, Apple Maps, PlugShare, and other charging apps to plan their trips and daily routines.

While Everged automatically publishes your charging stations across major navigation and EV charging platforms, site hosts still play an important role in increasing awareness and encouraging charger usage.

A few simple promotional efforts can significantly improve visibility, utilization, and customer engagement.

Start With Your Online Presence

One of the easiest places to promote EV charging is your existing digital channels.

Make sure your website clearly highlights EV charging availability, and update your property listings on platforms such as TripAdvisor, Expedia, Booking.com, Hotels.com, Apartments.com, and other relevant directories. Include charger photos, location, operating hours, pricing, and access details to help EV drivers choose your property.

Your Google Business Profile and travel directories should also be updated to indicate that EV charging is available. For hospitality properties, apartment communities, and destination venues, this helps EV drivers identify your location when comparing options.

Don’t stop after launch day. Continue promoting charging through social media, customer emails, newsletters, and loyalty programs to remind customers that charging is available whenever they visit.

Promote Charging On-Site

Many visitors arrive at a property without realizing charging is available.

Simple lobby signage, front desk displays, tabletop signs, and directional parking signs can dramatically improve awareness and utilization.

Staff education is equally important. Employees should understand where chargers are located, how drivers start charging sessions, and how to answer common guest questions. A well-informed staff member often becomes one of your most effective promotional tools.

Create Reasons to Charge and Stay Longer

EV charging creates opportunities to increase customer engagement.

Consider offering EV driver incentives such as loyalty rewards, discounts, Charge & Stay packages, Charge & Dine promotions, resident programs, or employee charging benefits. These programs encourage longer visits, increased spending, and repeat business.

Properties that offer Valet-Managed EV charging should also promote the convenience of the service. Guests appreciate knowing they can simply hand over their keys and return to a charged vehicle without monitoring the charging process themselves.

Make EV Charging Part of The Events

If your property hosts conferences, meetings, weddings, sporting events, community events, or special programs, charging availability should be included in event communications. Attendees appreciate knowing they can charge their vehicle while attending the event, making EV charging a valuable convenience and an extension of the guest experience.

Adding EV charging details to event websites, registration materials, digital advertising, and attendee communications provides added convenience and helps attract EV-driving attendees.

Download the EV Charging Visibility & Promotion Checklist

To help site hosts maximize awareness and utilization, Everged created the EV Charging Visibility & Promotion Checklist.

The checklist provides practical recommendations across:

• Online Promotion
• On-Site Promotion
• Engagement & Special Programs
• Valet-Managed EV Charging Promotion
• Staff Education and Customer Communications

Use it as a simple guide to ensure your chargers are visible, easy to find, and fully integrated into your customer experience.

The Bottom Line

Installing EV charging is only the first step.

Promoting it through your website, listings, signage, staff, events, and customer communications helps ensure more drivers discover your location, use your chargers, and return in the future.

The more visible your charging stations become, the more value they can deliver to your property.